Atheria Jewelry was founded on the principle that every woman should have access to fine jewelry.
From our experience, the current jewelry market is dominated primarily by costume jewelry at one end of the spectrum and big brand name jewelry at the other. While costume jewelry (gold plated jewelry on brass, copper, or silver with synthetic gems) are attractive, affordable, and perfect as seasonal fashion statements, they are generally not lasting pieces of jewelry. Big brand name jewelry, while made of excellent quality, are priced beyond the budget of the mainstream consumer, usually costing thousands of dollars. The high markup is usually due to the high overhead of having a retail store (or dozens of them) and huge advertising campaigns across television, radio, and print.
We want to present a third option. We offer the same quality that big brands offer but can bypass a huge markup. We do this by selling exclusively online and leveraging social media to communicate directly with you. Choosing pieces for our collection, we consider three main tenets:
- Quality - We focus on what the jewelry is made of. We prefer to use precious metals (i.e. solid gold or platinum rather than plated or filled gold) as they do not rust or tarnish over time. While working with higher grade materials may mean a higher upfront cost, it results in lasting jewelry pieces that last for years rather than months.
- Design - Whether it is creating our own designs or working closely with designers, our jewelry designs are modern, yet timeless. We desire to provide our clients with investment pieces that last beyond one or two fashion cycles.
- Cost - We source our jewelry both responsibly and with enough purchasing power to pass on the savings. We are a third generation jewelers who have made lasting relationships with designers and manufacturers. We leverage those relationships to serve you, our loyal clients. We also believe the most valuable purchases are not the ones with the highest price tags, but the ones in which the buyer gets the best value.